AI fintech startup Metric, co-founded by Pakistani entrepreneurs Meenah Tariq and Omar Parvez, has announced a seven-figure seed funding round to expand its operations across the Gulf region and Asia.
The Abu Dhabi-headquartered startup also unveiled “Max” — the world’s first Chief Financial AI, which serves as a virtual finance co-pilot for business owners.
“We built Metric to de-mystify accounting and finance for business owners. Max does exactly that,” said CEO Meenah Tariq.
💡 Meet Max: Your Chief Financial AI
Unlike traditional chatbots, Max is an intelligent AI agent designed to:
- Analyze complex financial data
- Understand spending patterns
- Offer growth opportunities
- Deliver actionable insights in real-time
Built on $4 billion worth of proprietary transactional data, Max aims to empower business owners with strategic financial advice that traditional software simply can’t provide.
“Max isn’t a bot. It’s a business co-pilot,” said CTO Dr. Habiba.
🌍 Growing Global Footprint
Metric is already making waves:
- 🌐 130,000+ businesses across 190 countries use its Android app
- 📈 500+ businesses have already signed up for Max
- 📚 Offers bilingual support in English and Arabic
The web app also includes educational content to help users better understand business finance.
💸 Backed by Top-Tier Investors
The seed round saw participation from:
- Sanabil 500 Global
- Hub71
- i2i Ventures
- Plus VC
- Epic Angels
- Accelerate Prosperity
- Plus angel investors across the GCC
This follows Metric’s $900,000 pre-seed funding in 2023.
🚀 What’s Next for Metric?
With fresh capital, Metric plans to:
- Deepen market presence in the MENAP region (Middle East, North Africa, Afghanistan, Pakistan)
- Expand its fintech marketplace, offering business debit cards and funding access
- Scale access to Max, their signature AI tool
“We’re building from the GCC for the world,” said Tariq, originally from Peshawar.
🧠 Why It Matters
Metric’s mission is clear: make accounting, funding, and financial literacy simple and accessible for small businesses. Through cutting-edge AI and deep local insight, Metric is positioned to lead fintech innovation across emerging markets.
