In a game-changing development for Pakistan’s gig economy, the Pakistan Freelancers Association (PAFLA) and Innovista have joined hands in a strategic partnership to train and empower more than 50,000 freelancers every year.
The Memorandum of Agreement (MOA) was signed in Islamabad by PAFLA Chairman Ibrahim Amin and Innovista CEO Hasham Sarwar, marking the beginning of a collaboration that will boost capacity building, policy advocacy, and digital infrastructure for freelancers across the country.
💼 Transforming the Freelance Landscape
With Pakistan ranking among the top five countries globally in freelance contribution — home to 2.37 million freelancers — this partnership aims to:
- 🧠 Deliver nationwide training bootcamps
- 🌐 Provide access to co-working and co-learning spaces at Innovista
- 📚 Enhance financial literacy and global client connectivity
- 📢 Launch awareness campaigns on freelancing rights, taxation, and platform usage
- 📈 Support sustainable income generation and community uplift
📊 A $500 Million Sector in the Spotlight
“Freelancers are front and center in Pakistan’s digital economy, contributing over $500 million in foreign exchange, and they deserve the same recognition and support as traditional sectors,”
— Ibrahim Amin, Chairman PAFLA
PAFLA, with over 100,000 registered freelancers, has already hosted 35 seminars and 25 training sessions, including collaborations with global tech leaders like Google Inc.
🤝 A Vision for Skilling, Scaling, and Supporting
“This partnership is about unlocking Pakistan’s freelance potential — especially for women and youth in underserved regions,”
— Hasham Sarwar, CEO, Innovista
Innovista will bring in digital tools, learning modules, and community engagement resources to build an inclusive freelance ecosystem, with a sharp focus on technology access and employability.
🌍 Building the Future of Work
The PAFLA-Innovista partnership is more than just a training initiative — it’s a nationwide movement to:
- Equip freelancers with in-demand skills
- Connect them with global clients
- Strengthen Pakistan’s digital economy
With this collaboration, freelancers in Pakistan can expect greater recognition, resources, and opportunities to shape the future of remote work and economic independence.
