In a bold step toward fostering economic empowerment and gender equality, Procter & Gamble Pakistan, Imtiaz Group (the country’s largest retailer), and Akhuwat Islamic Microfinance have signed a Memorandum of Understanding (MoU) to support women micropreneurs. This initiative is a shining example of collaboration driving meaningful change, empowering women to lead thriving businesses, and contributing to Pakistan’s economic growth.
The Vision: Transforming Lives Through Opportunity
At the heart of this partnership lies a mission to:
✅ Empower Women: Provide interest-free loans to support women entrepreneurs in building sustainable businesses.
✅ Foster Economic Growth: Create employment opportunities for 800 individuals through businesses started by these women.
✅ Uplift Communities: Encourage a ripple effect of empowerment that positively impacts families and communities across Pakistan.
With the combined efforts of P&G Pakistan, Imtiaz Group, and Akhuwat, the initiative will begin with in-store activations and a donation-match program involving employees of P&G and Imtiaz Group. Together, they aim to raise approximately Rs. 1 crore, transforming the lives of over 500 women entrepreneurs.
How You Can Contribute
From December 27–29, 2024, your everyday purchases can make a big difference! By buying products like:
- Ariel
- Pampers
- Always
- Gillette
- Head & Shoulders
- Pantene
- Safeguard
You’ll directly support this life-changing initiative. 💡
Why This Initiative Matters
Despite global strides in women’s financial inclusion, Pakistan ranks among the lowest worldwide in terms of women’s economic contributions. A World Bank report highlights that increased access to financial resources is key to enabling women to initiate and grow their businesses.
This partnership is aligned with the United Nations Sustainable Development Goals:
- #1: Eradicating poverty
- #5: Achieving gender equality
Voices of Leadership
Ovais Ather Yousuf, CEO of P&G Pakistan, shared:
“We are dedicated to advancing gender parity by expanding sustainable economic opportunities for women. This collaboration empowers women in marginalized communities, fostering their financial independence as entrepreneurs.”
Umer Imtiaz, CEO of Imtiaz Group, added:
“Empowering women micropreneurs goes beyond supporting individual businesses—it’s about creating a ripple effect that uplifts entire communities. By inviting our customers to join this initiative, we aim to drive meaningful change.”
Be Part of the Change
This partnership isn’t just about empowering individuals—it’s about building a better future for everyone. Support the initiative by making your purchases during the campaign and contributing to the empowerment of women across Pakistan.
