Global tech leader ASSORT TECH, founded by Aftab Ahmad, has set a groundbreaking precedent by rewarding its team with PKR 2 crore worth of incentives, including:

  • 4 plots
  • 6 Umrah packages for employees’ parents
  • 6 Honda 125 motorcycles
  • 1 car

This gesture stands as a testament to the team’s commitment, resilience, and trust throughout the company’s challenging journey.

Celebrating Unconditional Recognition

Unlike many industry practices, these rewards come with no conditions or future obligations. From office staff to senior management, the acknowledgment is purely a token of gratitude for their unwavering efforts during tough times.

Founder Aftab Ahmad strongly advocates for a reward culture that fosters appreciation rather than obligation.

“Rewards should be a genuine expression of gratitude, not a tool to bind employees,” he remarked.

Changing the Game in Employee Recognition

Aftab Ahmad’s initiative challenges industry norms where incentives often come with restrictive agreements. By encouraging leaders to:

Reward employees for past contributions
Avoid attaching strings to incentives
Foster a culture of genuine appreciation

He is inspiring a shift towards more meaningful recognition practices in Pakistan’s corporate sector.

ASSORT TECH’s Inspirational Journey

ASSORT TECH’s journey under Aftab Ahmad is a story of perseverance, innovation, and impact.

  • Born into a middle-class family in Balakot, Aftab’s father worked as a woodcutter to support the household.
  • Following the devastating 2005 earthquake, his family relocated to Lahore, where he pursued education.
  • With a scholarship for Computer Science, Aftab juggled the demands of academics and entrepreneurship.

In his third semester, Aftab founded ASSORT TECH with zero investment, driven by a need to repay a loan and a vision for success.

ASSORT TECH Today

  • A thriving global tech leader showcasing Pakistan’s talent on the international stage
  • Home to hundreds of professionals
  • A pioneer in redefining employee engagement and recognition

A Call for Leadership Transformation

Aftab Ahmad’s story serves as an inspiration for leaders to embrace an empowering mindset, prioritize team appreciation, and foster a culture of unconditional rewards.

“True leadership transforms not just businesses but lives,” says Aftab, urging others to follow suit.