Global tech leader ASSORT TECH, founded by Aftab Ahmad, has set a groundbreaking precedent by rewarding its team with PKR 2 crore worth of incentives, including:
- 🏠 4 plots
- ✨ 6 Umrah packages for employees’ parents
- 🏍️ 6 Honda 125 motorcycles
- 🚗 1 car
This gesture stands as a testament to the team’s commitment, resilience, and trust throughout the company’s challenging journey.
🌟 Celebrating Unconditional Recognition
Unlike many industry practices, these rewards come with no conditions or future obligations. From office staff to senior management, the acknowledgment is purely a token of gratitude for their unwavering efforts during tough times.
Founder Aftab Ahmad strongly advocates for a reward culture that fosters appreciation rather than obligation.
“Rewards should be a genuine expression of gratitude, not a tool to bind employees,” he remarked.
🛠️ Changing the Game in Employee Recognition
Aftab Ahmad’s initiative challenges industry norms where incentives often come with restrictive agreements. By encouraging leaders to:
✔️ Reward employees for past contributions
✔️ Avoid attaching strings to incentives
✔️ Foster a culture of genuine appreciation
He is inspiring a shift towards more meaningful recognition practices in Pakistan’s corporate sector.
🚀 ASSORT TECH’s Inspirational Journey
ASSORT TECH’s journey under Aftab Ahmad is a story of perseverance, innovation, and impact.
- Born into a middle-class family in Balakot, Aftab’s father worked as a woodcutter to support the household.
- Following the devastating 2005 earthquake, his family relocated to Lahore, where he pursued education.
- With a scholarship for Computer Science, Aftab juggled the demands of academics and entrepreneurship.
In his third semester, Aftab founded ASSORT TECH with zero investment, driven by a need to repay a loan and a vision for success.
🌍 ASSORT TECH Today
- A thriving global tech leader showcasing Pakistan’s talent on the international stage
- Home to hundreds of professionals
- A pioneer in redefining employee engagement and recognition
🌠 A Call for Leadership Transformation
Aftab Ahmad’s story serves as an inspiration for leaders to embrace an empowering mindset, prioritize team appreciation, and foster a culture of unconditional rewards.
“True leadership transforms not just businesses but lives,” says Aftab, urging others to follow suit.
