๐ผ Strategic Investment to Transform MENA Export Logistics
In a bold move to advance the MENA startup and logistics ecosystem, Foras, a prominent innovation and investment firm, has acquired a 10% stake in UAE-based supply chain startup Canater for $1 million. The deal highlights Canaterโs role in revolutionizing how regional manufacturers export consumer-packaged goods (CPG)โfrom food and cosmetics to cleaning suppliesโinto international markets using AI-powered platforms.
๐ Canater: A Smart Gateway for Global Trade
Canater is making waves with its digital-first, AI-backed approach to simplifying cross-border trade. By offering services such as:
- ๐ฆ Storage and warehousing
- ๐ Logistics and shipment tracking
- ๐ฐ Trade financing solutions
- ๐ค AI-powered trade matching
- ๐ Contract and compliance advisory
โฆthe startup acts as a one-stop export partner for MENA manufacturers aiming to enter global markets.
Currently targeting the $11 trillion global CPG market, Canater is helping regional businessesโoften underrepresented internationallyโaccess new customers, simplify legal hurdles, and navigate export regulations.
๐ฃ๏ธ What the Leaders Say
Mohamed Aboulnaga Nagaty, CEO of Foras, expressed strong belief in the companyโs growth potential:
โWe believe in Canaterโs ability to bring about a transformative shift in how manufacturers in the region expand into global markets. Our investment reflects confidence in its leadership and their ambitious vision.โ
Khamis Soliman (Kash), founder of Canater, sees this partnership as a game-changer:
โThis investment marks a significant leap for us. With Forasโ support, we will accelerate our growth and deliver more innovative solutions. Our goal is to be the preferred global expansion partner for MENA manufacturers.โ
๐ ๏ธ Whatโs Next for Canater?
With fresh capital in hand, Canater plans to:
- Expand its digital platform capabilities
- Diversify into additional sectors beyond CPG
- Forge partnerships with governments and regulators
- Scale its presence across multiple international markets
๐ Why This Matters
This deal represents more than just capital injectionโitโs a strategic move that reflects growing confidence in the regionโs tech-driven logistics solutions. As MENA countries push for diversified economies, startups like Canater are critical enablers in facilitating export growth and global competitiveness.