WALEE, the official digital rights holder for HBL Pakistan Super League X (PSL 10), has shattered records by launching a massive 75 million-user streaming network — the largest audience base in HBL PSL history!

This digital lineup includes Tamasha, Begin, Myco, and Daraz, combining forces to bring the PSL to viewers where they already are—online.

Streaming is the New Stadium

Gone are the days of watching cricket only on TV. With 142 million mobile internet users in Pakistan and 90% of digital PSL viewers under 36, smartphones have become the first screen.

Last season's numbers?

  • 42 million unique livestream viewers
  • 455 million total digital views
  • 40% YoY growth in digital audiences vs. <3% on TV

This isn’t just digital adoption. It’s a complete shift in how Pakistan watches sports.

A Powerhouse Streaming Roster

For PSL 10, WALEE has assembled a super team of OTT and commerce platforms:

Tamasha – Entertainment powerhouse with mass reach
Begin – WALEE’s own streaming platform
Myco – Known for interactive viewing experiences
Daraz – E-commerce meets live cricket

“We’re building a unified streaming ecosystem that delivers real-time fan engagement, shoppable moments, and brand value,” says Ali Imran Memon, SVP Creator Media at WALEE.

Why Advertisers are All-In

Live streaming offers something TV can’t match:

  • Real-time engagement
  • Targeted advertising
  • Detailed performance insights
  • In-stream commerce

“This isn’t just a stream — it’s a smarter media buy,” says Zohaib Hisam, CCO PSL24/25 at WALEE. “Advertisers get massive reach and relevance, without TV-sized budgets.”

With inventory already being snapped up, brands are seeing the value:
Lower costs
More measurable ROI
Direct consumer action (watch → shop → buy)

The Future of Sports is Digital — and It's Already Here

“As digital becomes the primary destination for fans, our mission is clear: grow the PSL and put Pakistan on the global digital sports map,” shares WALEE CEO Ahsan Tahir.

With streaming now the go-to for Gen Z and Gen Alpha, PSL 10 is not just a tournament—it’s a blueprint for the digital evolution of sports in Pakistan.

Ready to Stream PSL 10?

Download your favorite platform now and join the biggest digital cricket celebration in Pakistan’s history!
Tag your cricket crew and don’t miss a moment!