WALEE, the official digital rights holder for HBL Pakistan Super League X (PSL 10), has shattered records by launching a massive 75 million-user streaming network — the largest audience base in HBL PSL history!
This digital lineup includes Tamasha, Begin, Myco, and Daraz, combining forces to bring the PSL to viewers where they already are—online.
🌐 Streaming is the New Stadium
Gone are the days of watching cricket only on TV. With 142 million mobile internet users in Pakistan and 90% of digital PSL viewers under 36, smartphones have become the first screen.
Last season’s numbers?
- 42 million unique livestream viewers
- 455 million total digital views
- 40% YoY growth in digital audiences vs. <3% on TV
This isn’t just digital adoption. It’s a complete shift in how Pakistan watches sports.
🚀 A Powerhouse Streaming Roster
For PSL 10, WALEE has assembled a super team of OTT and commerce platforms:
✅ Tamasha – Entertainment powerhouse with mass reach
✅ Begin – WALEE’s own streaming platform
✅ Myco – Known for interactive viewing experiences
✅ Daraz – E-commerce meets live cricket
“We’re building a unified streaming ecosystem that delivers real-time fan engagement, shoppable moments, and brand value,” says Ali Imran Memon, SVP Creator Media at WALEE.
📊 Why Advertisers are All-In
💡 Live streaming offers something TV can’t match:
- Real-time engagement
- Targeted advertising
- Detailed performance insights
- In-stream commerce
“This isn’t just a stream — it’s a smarter media buy,” says Zohaib Hisam, CCO PSL24/25 at WALEE. “Advertisers get massive reach and relevance, without TV-sized budgets.”
With inventory already being snapped up, brands are seeing the value:
🔸 Lower costs
🔸 More measurable ROI
🔸 Direct consumer action (watch → shop → buy)
📢 The Future of Sports is Digital — and It’s Already Here
“As digital becomes the primary destination for fans, our mission is clear: grow the PSL and put Pakistan on the global digital sports map,” shares WALEE CEO Ahsan Tahir.
With streaming now the go-to for Gen Z and Gen Alpha, PSL 10 is not just a tournament—it’s a blueprint for the digital evolution of sports in Pakistan. 🏏📲
🙌 Ready to Stream PSL 10?
🔥 Download your favorite platform now and join the biggest digital cricket celebration in Pakistan’s history!
Tag your cricket crew and don’t miss a moment! 🎯
