Nestlé Pakistan has taken a bold step toward environmental sustainability by launching a 100,000 trees urban forest plantation drive in collaboration with the Capital Development Authority (CDA) Islamabad. This initiative, under the Nestlé Cares program, aligns with the company’s mission to reduce its carbon footprint and achieve Net Zero by 2050.
🏞️ Inauguration and Government Backing
The plantation drive was inaugurated by Romina Khurshid Alam, Coordinator to the Prime Minister on Climate Change. Speaking at the event, she emphasized the power of public-private partnerships in combating climate change:
“Planting an urban forest is a great example of what we can achieve together. This initiative is not just about trees – it’s about securing a greener, healthier future for generations to come.”
👨🌾 Nestlé’s Commitment to Sustainability
Jason Avanceña, CEO of Nestlé Pakistan, reaffirmed the company’s dedication to sustainability:
“Climate change is real, and we all have a role to play. Nestlé is continuously investing in sustainability, from urban forests to renewable energy, to ensure a positive impact on our communities and the environment.”
🌍 Collaboration for a Greener Future
Government officials and key stakeholders shared their thoughts on the initiative:
- Secretary Interior, Capt (retd) Khurram Agha: “We must inspire others to adopt similar eco-friendly practices and contribute to Pakistan’s climate action efforts.”
- Secretary Federal Education, Mohyuddin Ahmad Wani: “Engaging students in this project will instill environmental responsibility in future generations.”
- Chairman CDA, Muhammad Ali Randhawa: “This urban forest of 100,000 trees gives us a head start towards our goal of planting 1 million trees in Islamabad by 2025. We urge other organizations to join hands with us!”
🌳 What’s Being Planted?
The urban forest will feature 100,000 indigenous trees, including:
- Kachnar
- Sukhchain
- Sapium
- Amaltas
- Jacaranda
These species were carefully chosen to promote biodiversity and support local ecosystems.
🌱 Aligned with Global Sustainability Goals
This initiative directly contributes to the United Nations Sustainable Development Goals (SDGs):
- SDG 13: Climate Action – Reducing carbon footprint and promoting sustainability.
- SDG 15: Life on Land – Preserving natural ecosystems and enhancing biodiversity.
🛠️ Be Part of the Change!
Nestlé Pakistan is leading the way in environmental stewardship, but sustainability is a shared responsibility. How can you contribute?
- Plant a tree in your community.
- Support brands and initiatives focused on sustainability.
- Spread awareness about climate action!
Let’s work together to build a greener, healthier Pakistan! 🌿🌾
